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In this particular project, we conducted a comprehensive brand audit to identify the areas of improvement in the existing website UI/UX design. We analyzed the competition and the latest trends in the fashion industry to ensure that the brand stands out. After that, we worked on the modular identity system development, including logo & brand guideline design, and fashion website design & development simultaneously.
This helped ensure that the brand’s identity and website design were consistent and reflected their brand personality.
As part of our branding materials, we created a comprehensive style guide that included the brand’s logo, typography, color palette, and other visual elements. This style guide served as a reference for the brand’s future marketing and branding materials.
We conducted a thorough analysis of the brand’s website and identified areas that needed improvement. We then created a new website UI/UX design that was modern, user-friendly, and aligned with the brand’s vision.
The modular identity system created allowed the brand to use different visual elements in different contexts, while maintaining consistency. We also ensured that the new logo and brand identity design reflected the brand’s personality and values. We were able to design and develop the brand’s new website using the latest technologies and best practices to ensure a seamless user experience.
We hope that our approach, branding materials, and scope of work will inspire you to collaborate with us on your next project. Contact us today to learn more about our services and how we can assist you in achieving your branding and design goals.
